13 December 2012
Annual STB Marketing Meetings 11-13 December 2012.
Having joined in deliberation with the Seychelles Tourism Board over the past two days concerning those matters which are impacting most negatively upon Seychelles’ tourism industry, the Seychelles tourism trade brings the following issues to the attention of the Government in the hope that the solutions may be implemented without delay:
Seychelles is in danger of losing its security label and the perception in the eyes of the consumer that Seychelles is a safe place to come on holiday. Such a perception lies at the very foundation of the industry's success and loss of the security label will affect tourism numbers disastrously.
The Seychelles tourism trade asks the government to take immediate, integrated and durable steps to ensure that crimes against tourists carry far stiffer penalties reflective of their gravity against the industry upon which the nation depends for its prosperity.
That Government looks at the deplorable lack of security on the nations’ walks and trails which are an important asset and the USP of the tourism industry and asks for an effective, integrated approach to the problem with the Ministry of Environment and Ministry of Internal Affairs to take such measures as may be necessary to restore the security which tourists can expect to enjoy. We urge the relevant Ministries to take ownership of main economic lifeline of the nation and to adopt the integrated, long term approach necessary to avoid piecemeal, one-off, short term solutions which often undermine our best efforts.
Government seriously needs to address the question of the current lack of proper enforcement of the law with regards to effectively prosecuting blatant criminal activity inside tourism establishments themselves, with the consequent negative impact on revenue and future investor interest.
The Seychelles Tourism Trade urges the Government to create a climate conducive to restoring direct flights to its core European markets for reasons of diversification of risk and restoration of tourism numbers from those markets.
Government should also adopt the visionary approach and create the level playing field necessary to attract and keep the interest of new airlines who show potential in opening up Seychelles to the world.
The trade urges all Government bodies and relevant agencies to buy into Seychelles’ tourism industry, assume their responsibilities for ensuring the furtherance of its aims, strategies and objectives in an integrated fashion to mitigate the negative effects impacting on tourism at a global level. The trade recommends that 2013 be declared as Seychelles Year of Tourism, to reflect the importance of the industry to the nation.
The Seychelles tourism trade is delighted that Government has officially appointed members of the SHTA Marketing Board to work with and to collaborate with the STB in the domains of marketing strategy, marketing budget and the use of marketing funds for tourism.